SEO for company name and domain via Company gids on Google by keyword

Googles Company gids offers Very interesting  optimization possibilities for small companies. 
When your brand is something like "keyword" you can add your location with keyword and get very nice free traffic. 

Very interesting method in my opinion.

For offline and print branding you should of course choose names as short as possible, such as for example. But that doesn't mean you shouldn't use all-ready keyword with traffic for your branding, that's a bit method like reverse engineering but I see it works well. If you have multiple sites for both online and offline, that's an interesting method.