Optimizing Your Website to Drive Mobile App Downloads

Our new app in App Store


We aim to incorporate a direct link on our website to drive more app installations, eliminating the need for users to search on their own. This link will also cater to users who visit our website through a visit card.

First magic option but only works in 1 browser and only usable for App Store. 

Smart App Banners are a feature in iOS that provide a seamless and user-friendly way to promote and direct users to the App Store for app installation. They offer several advantages over other promotional methods and enhance the overall browsing experience for iOS users.

One of the key benefits of Smart App Banners is their consistent look and feel across different websites. This uniformity helps users recognize and trust the banners, knowing that tapping on them will lead them directly to the official App Store and not to a third-party advertisement. This trust is essential in ensuring that users feel confident in engaging with the banners and exploring new apps.

Another advantage of Smart App Banners is their unobtrusive placement at the top of a webpage. Unlike full-screen ads or pop-ups that interrupt the user's browsing experience, these banners occupy a small portion of the screen, allowing users to continue consuming the web content without significant disruption. This approach respects the user's browsing flow and avoids frustrating interruptions.

Additionally, Smart App Banners include a large and prominent Close button, making it easy for users to dismiss the banner if they are not interested in installing the promoted app. This flexibility empowers users to control their browsing experience and provides a clear and intuitive way to dismiss the banner without any hassle.

Furthermore, Smart App Banners have the advantage of not reappearing once dismissed. When a user returns to a webpage after closing the banner, they won't be repeatedly confronted with the same promotional message. This behavior ensures that users are not annoyed or overwhelmed by persistent banners and allows them to focus on the content they are interested in.

In summary, Smart App Banners greatly improve the browsing experience for iOS users compared to other promotional methods. They offer a consistent and trusted appearance, unobtrusive placement, easy dismissal, and avoid repetitive appearances. By providing these user-friendly features, Smart App Banners effectively promote apps while maintaining a positive user experience on the web.

More information about it


To automatically redirect a user to the App Store or Google Play

Another potentially intriguing option is to proceed without statistics. We can begin by exploring a dedicated tool and assessing its pricing. Meanwhile, you can start with the freemium version of adjust.com. However, it is worth noting that this do-it-yourself approach may also be effective, ensuring that your website remains free of external links, even if they are marked as 'nofollow' since an external link is still considered as such.

Via free account they can also read traffic share etc. Can I trust this service or not? In any case, I'll have to try and then we'll see. On AutoScout it looks good and works as it should.

Often, all you need is a single link that leads to a page but needs to redirect to various installations. Andorid users to Google play and Apple users to App Store. 

To automatically redirect a user to the App Store or Google Play Store when a page opens, you can use JavaScript with the `window.location.href` property. Here's an example:

To redirect to the App Store:



  var userAgent = navigator.userAgent || navigator.vendor || window.opera;

  if (/iPad|iPhone|iPod/.test(userAgent) && !window.MSStream) {

    window.location.href = 'https://apps.apple.com/';




To redirect to the Google Play Store:



  var userAgent = navigator.userAgent || navigator.vendor || window.opera;

  if (/android/i.test(userAgent)) {

    window.location.href = 'https://play.google.com/store';




In this example, the JavaScript code checks the user agent string to determine if the device accessing the page is an iPhone/iPad/iPod (for the App Store redirect) or an Android device (for the Google Play Store redirect). If the condition is met, the page will automatically redirect to the respective app store URL.

Remember to place the script tag within the HTML `<head>` or `<body>` section of your webpage for it to execute when the page loads.

What could it resemble? 

Autoscout is using this service adjust.com

Adjust is a comprehensive mobile measurement and marketing platform that helps app developers and marketers optimize their campaigns, track user engagement, and analyze the performance of their mobile apps. With its wide range of features and capabilities, Adjust empowers businesses to make data-driven decisions and improve their mobile app marketing strategies.

One of the key aspects of Adjust is its ability to track and measure various metrics related to user acquisition, engagement, and retention. It provides detailed insights into the effectiveness of different marketing channels, allowing businesses to understand which campaigns and channels are driving the most valuable users. This data enables them to allocate their resources effectively and focus on the channels that deliver the best results.

Adjust also offers powerful attribution capabilities, which help businesses understand the customer journey and identify the sources that led to app installations or in-app actions. This information is crucial for optimizing marketing campaigns and allocating budgets based on the channels that contribute most to app growth.

Additionally, Adjust provides deep linking functionality, allowing app developers to create customized experiences for users based on their interactions with specific links or ads. Deep links enable seamless navigation within the app and enhance user engagement by directing users to relevant content or specific actions. This feature is particularly valuable for campaigns where specific app features or promotions need to be highlighted.

Another important aspect of Adjust is its fraud prevention capabilities. It employs sophisticated algorithms and machine learning techniques to detect and mitigate fraudulent activities such as fake installs or click spamming. By combating fraud, Adjust helps businesses maintain the integrity of their marketing efforts and ensures that they are accurately attributing app installations and user engagement to legitimate sources.

In summary, Adjust is a powerful mobile measurement and marketing platform that provides businesses with the tools they need to optimize their mobile app campaigns. With features like robust analytics, attribution tracking, deep linking, and fraud prevention, Adjust enables businesses to make informed decisions, improve user acquisition, and maximize the performance of their mobile apps.