Here’s why this matters: implementing structured data correctly can seriously boost your site’s visibility and clarity in search engine results.
✅ What structured data is
Structured data (via Schema.org) is metadata added to your HTML so search engines understand your content’s context and meaning. The format most recommended is JSON‑LD, which sits in <script type="application/ld+json"> tags.
🧑💼 When to use
JobPosting
On pages that detail a single job listing, you should mark it up using the JobPosting type. This allows listings to be eligible for features like Google for Jobs.
Key properties to include
- title, description, datePosted, hiringOrganization, jobLocation are required.
- Additional but recommended: employmentType, baseSalary, remote, experienceRequirements, educationRequirements.
- The JSON‑LD snippet should match what users see on the page (don’t mislead).
🏫 When to use
Organization
or
EducationalOrganization
For pages about your company or educational institution (e.g., a school), you use types like Organization or EducationalOrganization.
This markup helps search engines show information like your logo, contact details, links, establishment info, etc.
🛠 How to implement
- Insert the JSON‑LD snippet in the <head> (or at end of <body>) of the page.
- Make sure the values mirror the visible content. Discrepancy can disqualify you.
- For job postings especially: maintain a dedicated page per job (don’t lump many jobs into one markup).
- You can test your markup with Google’s Rich Results Test to confirm eligibility.
📊 Why it’s worth doing
- Using JobPosting markup gives you a competitive edge: listings may appear in job‑specific search experiences and get more exposure.
- Proper organization markup builds trust and clarity for search engines, enhancing how your brand or school appears in search.
- Even if markup doesn’t directly boost ranking, it often improves click‑through‑rate and user experience, which indirectly helps SEO.
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